Dealers, Distributors, Partners and Suppliers

Our relationships with third parties, including distributors, dealers, value-add resellers and indirect sales representatives are important to build our business and strengthen the GE brand.

These guidelines were developed especially for you—our partners.

They will help you communicate the appropriate GE brand endorsement in your marketing programs and portray the relationship between your company and GE with the correct verbal and visual emphasis.

With approval from your primary MCS business contact and/or your local MCS Region Marketing Director, you may use the third party lock-up described on the following pages to communicate your association with GE.

Your contact will work with you to determine appropriate language to describe your relationship and ensure proper use of the GE brand through regular review of materials where the GE brand appears.

If you have questions about these guidelines, please speak with your GE Measurement & Control Solutions business contact.